We specialise in providing inspirational,

strategic and operational guidance for brands and individuals. We create and deliver bespoke journeys of learning, self-assessment, solutions and processes, creating product and content.

Book a free 30 minute discovery call with our teams to find out more.


We also offer mentoring sessions, 1-2-1 hourly sessions with our team of advisors. £90 an hour +VAT

For general brand management, senior leadership, commercial decision-making and partnerships advice.

Roxanne Houshmand-Howell

Roxanne is an entrepreneur, a brand and business advisor with 20 years experience in the clothing industry, specialising in responsible fashion. Inspired by over 12 years working at Katharine Hamnett, Roxanne launched The Right Project in 2014 as a collaborative approach to supporting fashion professionals and brands in aligning all aspects of their business with a positive vision for change. Roxanne’s talent is building networks and providing senior counsel to industry leaders. Roxanne is passionate about business purpose and works with designers, brands, suppliers, academic institutions and charities to bring this to life across their operations.

For advice on design, production and materials strategy

Joss Whipple

Joss is a responsible materials and slow fashion design specialist with expertise in environmental standards, sourcing and systems change. Since 2000 she’s been an instigator in many spotlight initiatives including Estethica at London Fashion Week, The Green Carpet Challenge and Fashion Revolution. Joss has worked with The Right Project since its beginnings. Supporting clients to explore their existing operations and to implement effective solutions across their operations, she continues to work from a place of curiosity, conviction and lived experience.

For advice on understanding the landscape, developing your vision for change and building a roadmap to get there

Kellie Dalton

Kellie is a sustainability strategy expert and responsible fashion advisor. Kellie has worked with brands including Vivienne Westwood, Katharine Hamnett London, Manolo Blahnik, Ninety Percent and Burberry. She was also a strategist at change agency Futerra, where she worked on sustainability strategies for The North Face, ASOS, VF Corp, Mars and Lancôme amongst others. Her expertise lies in driving social and environmental impact for brands and providing teams with the skills to create meaningful and measurable change.

Get in touch


Words from clients


"The Right Project are an exceptional group of people who have worked with us at Ninety Percent for the past four years. They have added amazing value to the learning of our internal team at many levels. Their experience and in-depth knowledge with integrity, helped us to define our processes with clarity that includes sustainability, sourcing, strategy and not least in their networking. I would highly recommend them to any company."

Shafiq Hassan

Founder, Ninety Percent