The Right Project is a personal and professional development space. We’re here to help you navigate sustainability with clarity and confidence. 
The more we shift our attention to social and ecological well-being in the fashion industry, the quicker we can apply solutions and see real change in the way fashion works. 
Join us in learning, re-imagining and creating change.


How we’ll support you to be a part of the change

Our professional webinars are honest and informed. We cover everything from the history of responsible fashion to creative accountability to materials, standards, strategy and more. We also get personal, helping you set intentions and stay on top of industry developments without feeling overwhelmed.  


Whether you’ve come here for your own professional development, you’re a brand in search of training for your team, or you’re just curious about a better way to do fashion, we’ll help you kickstart your journey.

Our Advisory Services

We specialise in providing inspirational and operational guidance for brands and individuals. We create and deliver bespoke journeys of learning, self-assessment, solutions and processes, creating product and content.   


We are The Right Project


We have been working in the responsible fashion space for over two decades, witnessing the growing importance of social justice, environmental stewardship, supply chain transparency and the call for a new fashion system. 

Roxanne Houshmand-Howell

Roxanne is an entrepreneur, a brand and business advisor with 20 years experience in the clothing industry, specialising in responsible fashion. Inspired by over 12 years working at Katharine Hamnett, Roxanne launched The Right Project in 2014 as a collaborative approach to supporting fashion professionals and brands in aligning all aspects of their business with a positive vision for change. Roxanne’s talent is building networks and providing senior counsel to industry leaders. Roxanne is passionate about business purpose and works with designers, brands, suppliers, academic institutions and charities to bring this to life across their operations.

Joss Whipple

Joss is a responsible materials specialist with expertise in environmental standards, sourcing and systems change. Since 2000 she’s been an instigator in many spotlight initiatives including Estethica at London Fashion Week, The Green Carpet Challenge and Fashion Revolution. Joss has worked with The Right Project since its beginnings. Supporting clients to explore their existing operations and to implement effective solutions across their operations, she continues to work from a place of curiosity, conviction and lived experience.

Kellie Dalton

Kellie is a sustainability strategy expert and responsible fashion advisor. Kellie has worked with brands including Vivienne Westwood, Katharine Hamnett London, Manolo Blahnik, Ninety Percent and Burberry. She was also a strategist at change agency Futerra, where she worked on sustainability strategies for The North Face, ASOS, VF Corp, Mars and Lancôme amongst others. Her expertise lies in driving social and environmental impact for brands and providing teams with the skills to create meaningful and measurable change.


Words from clients

"The Right Project are an exceptional group of people who have worked with us at Ninety Percent for the past four years. They have added amazing value to the learning of our internal team at many levels. Their experience and in-depth knowledge with integrity, helped us to define our processes with clarity that includes sustainability, sourcing, strategy and not least in their networking. I would highly recommend them to any company."

Shafiq Hassan

Founder, Ninety Percent