THE RIGHT PROJECT X TRAID REMADE

TRAIDremade is working with The Right Project, a new ethical brand consultancy agency set up by Roxy Houshmand. In January 2014 I launched The Right Project, an ethical brand and talent consultancy. We aim to create our own retail destination, products and supporting events in partnership with the brands and talent we work with. We believe in responsible and sustainable sourcing and design, product development and distribution. We work specifically in the clothing and textile sector but cross over into other affiliated industries in the process.

I have rooted the consultancy in this ethos because the clothing industry, one of the largest in the world, is responsible for catastrophic and negative social and environmental impacts. The obvious victims are people working in the supply chain from cotton farmers to garments workers, working in conditions tantamount to slavery. From farming through to textile processes the environment has also been seriously affected and this will impact on us all, our health, wellbeing and the future of our planet.

My knowledge and insight into the industry comes from working closely with Katharine Hamnett for the last 10-years where I had the opportunity to be part of a movement to create positive change in the fash- ion industry. Katharine’s commitment to improving the lives of conventional cotton farmers in Africa has been unrelenting, and her efforts have made industry and consumers listen and take notice of the issues. It’s been an inspiring environment to work in, and taught me that change is always possible.

It’s in this context that I conceived The Right Project as a way to find the ‘right’ projects to work with, to share and invest my experience supporting people and brands to become the right minded next genera- tion of thinkers and doers.

So, we work to connect and support ‘good’ projects. We strive to be noisy, to create beautiful products but fewer products. To bring about change and raise awareness of social and environmental issues while embracing opportunities, sharing ideas, understanding our desires, controlling our wants and needs, and focusing on exploring mindfulness and creating happiness.

I continue to work with Katharine, and we are launching an online store this year recreating archive styles from her incredible 35 years in fashion, while always considering the ethical and environmental impact of every garment she makes. The Right Project is also collaborating with TRAID, a fantastic charity with a clear and simple strategy – to improve the environment by reclaiming and selling the UK’s unwanted clothes, then funding international development projects to improve conditions in the textile industry.

We are focusing on continuing to develop their up-cycled fashion label Traidremade – a standalone fashion brand TRAID set up to make and distribute clothes from pre and post-consumer ‘waste’. By reclaiming and reusing these textiles, TRAID trans- form waste into a resource and their Traidremade label is one of the routes they use to extend the life cycle of garments and create fashion using existing rather than new resources. Look out for the next Traidremade collection in AW14.

The Right Project is also working alongside partners supporting the work of Labour Behind the Label, Pesticide Action Network, Environmental Justice Foundation and Anti-Slavery International – to name but a few. I’m also excited by the launch of Climate Revolution, founded by Vivienne Westwood. All are driving change in the clothing industry and using their voices to effect change.

There are also unheard voices in the supply chain which we support like the women embroidery home workers in Delhi, India supported by SEWA and TRAID to organise themselves into a co-operative called Ruaab. This project aims to influence brands and suppliers to shorten supply chains by dealing directly with homeworkers, rather than exploitative middle men ensuring workers are paid a fair wage.The Right Project wants to be part of a change in the clothing industry which supports transparencyin supply chains, so brands, retailers and consumers know where cotton is grown, manufactured, dyed and embellished, that garment workers are treated fairly, that children aren’t used to make our clothes. We want to engage with the fashion establishment to support the next generation of designers, to support established brands to effect change in their supply chains and to support forward thinking up-and-com-ing brands to raise their profile.Blake Mycoskies, of Toms Shoes sums up exactly what The Right Project would like to achieve: ‘Start something that matters’.

Contact www.therightproject.org / roxy@therightproject.org

ehind the Seams - Issue 7