Resilient Research

Resilient Research talk is hosted by University of the Arts London as part of the London Design Festival. Supported by The Right Project.

You are invited to this wonderful event at Chelsea School of Art on the 24th September 2015!

 Reserve your free place here!


Speaker Profiles & Abstracts

Dr Louise Valentine
Head of Enterprise and Entrepreneurship for the College of Arts, Science and Engineering, University of Dundee.

Dr Louise Valentine is a designer working with people from creative arts business, charities, education and voluntary organisations to research, develop and test concepts as way of improving performance and helping society increase their wellbeing. Recent projects include the Digital R&D Fund for the Arts (2011-2014), a £7 million fund to support collaboration between organisations with arts projects, technology providers and researchers.

The Heartbeat of Cultural Change: Enterprise Research (by Design) in the Creative Arts

Creativity is a constant variable. It is innately dynamic and its lively temperament enables us to conceive of ingenious ideas, navigate new territories, and realise the true potential of our human minds. For many people and communities in the Creative Arts, the wild, uninhibited dance is the essence of their wellbeing. Freedom and uncertainty are native values, as is independent collaboration.

The significant societal changes taking place across the world, and the new forms of leadership emerging are demanding a rethink of the very premise of Creative Arts and its future responsibilities. At its heart, is major cultural change: increasingly, it is faced with developing the role of artists as human welfare strategists, as well as drivers of sustainable economic growth and innovation.

Today, the enterprising and entrepreneurial capabilities of the sector are the premise of a new research pathway. There is an exigency towards harnessing the lateral thinking and making capacity of the Arts within trans-disciplinary working, on global issue such as Anti-Microbial Resistance and Social Equity, for example.

What one thing can we each do to enhance human welfare, inspire and invigorate creative wellbeing in our everyday lives.

Chris Connors

Chris Connors is a creative director, mentor, coach and meditation teacher, with complementary expertise bridging the worlds of design, luxury, wellbeing, trend forecasting and philanthropy.

Chris has been trusted by many of the world’s leading entrepreneurs and brand owners to steer the creative vision of ground breaking new projects. For the past 15 years he has asked the deeper questions of himself about what informs his inspiration, purpose and creativity as he searches for solutions for a better quality of life both personally and globally.

Mastering Mindfulness: New Thinking for Creative Futures

Mindfulness is now widely being recognised as a powerful tool for personal development, but according to Leadership Coach and Creative Innovator, Chris Connors, it is also a key approach for collaboration and creativity. Recent scientific reports show that when you change your mind with mindfulness, you also change your brain and its plasticity, leaving a sensation of less isolated thinking and greater unified collaborative approach.

Chris will show the audience the career pathway that gave him this insight, through his own story as creative director of brands across several industry sectors: fashion (i.e. uniform (2002 British Fashion Award winner), Comme des Garcons, Martin Margiela), interiors (Fornasetti) and luxury (Prada). Chris has now carved his niche ‘conscious coaching’ business using the phenomenon of mindfulness for the core InStill program.


We look forward to seeing you there!


Katharine Hamnett is back with a series of slogans t-shirts supporting organisations working for social and environmental justice.

The t-shirts are made from organic cotton and tencel. The  in a climate neutral factory in India, are shipped by sea, printed in the UK via a Soil Association certified warehouse.

£5 from the sale of every men’s and women’s t-shirt will be donated to the aligned charity, and £3 for every children’s style.

Famous for making great garments that combine fashion, innovation, utility, sex, quality and glamour, Katharine has ut attention to campaign on political, environmental and social issues and has been considered the pioneer of ethical and fashion since 1989.



Available now at


The Right Project supported the design, development and launch of


In October 2014, ethical label Traidremade unveiled a very special collaboration with Olivia Hegarty, designer for Soho based men’s wear brand Percival, who has created a limited edition collection of men and women’s wear for Traidremade.

Every piece has been created in UK factories using only reclaimed textiles including donations of waste and surplus fabrics from the factories and mills of luxury brands, to create high quality, sustainably produced clothing.

The Men’s collection – Percival for Traidremade - includes bestselling Percival patterns; a pea coat cut from Melton wool and cashmere camel, a selection of check shirts in soft brushed cotton, outer-shirts in block colours and checks, slim-cut trousers with Percival's unique fit and fine wool unstructured slim-cut blazers. Retail prices start at £115.

The Women’s collection - Olivia Hegarty for Traidremade - features luxurious outerwear including an oversized coat and blazer and a sharp playsuit. Retail prices start at £120.

Maria Chenoweth-Casey, Traidremade founder and CEO of the fashion reuse charity TRAID said, ‘Protecting the environment by producing clothes sustainably is at the heart of Traidremade. Collaborations like these show that manufacturing high quality garments ethically is possible, providing inspiration for anyone interested in buying or making fashion sustainably.”

Olivia Hegarty, Percival designer added, ‘We are really excited by the opportunity to champion TRAID’s work to progress sustainable fashion through its label Traidremade. The project combines Percival’s skills with TRAID’s resources. We share a love of local manufacturing and waste reduction through good design. We’re proud of the collection and it’s been a joy to work with the TRAID team’

This collaboration launched at Percival’s Flagship store in Soho, on 9 October.

Now available from until stocks last #traidremade

Notes to editors

About Traidremade - Traidremade was founded in 2002 by Maria Chenoweth-Casey, CEO of the fashion reuse charity TRAID. The label launched to create sustainable clothes using up-cycling and customisation techniques to stop clothes from being thrown away. Today, Traidremade uses pre and post-consumer textile waste and surplus, including from luxury brands, and collaborates with designers to create clothes sustainably in the UK.

About Percival - As a project this season, Soho-based menswear brand Percival have collaborated with the charity Traid to make a special line of products in support of their work.  The mini-collection includes the Percival pea coat cut from meltons and cashmere camel, a selection of check shirts in soft brushed cotton, some outershirts in block colours and checks, slim-cut trousers in Percival's unique fit and fine wool unstructured slim-cut blazers.  All items are manufactured in the UK with reclaimed textiles donated to TRAID. The collaboration will combine Percival’s design expertise with Traid’s stock of donated fabrics to create unique pieces for fashion conscious ethical consumers. About Olivia Hegarty  Irish menswear designer, Olivia is one of the partners at Percival.  She has been working as a freelance designer through projects around Europe for the past ten years.  As well as designing and developing costumes for performance art and dance, she has contributed her own installation and textile-based artwork, exploring themes around sustainability, to group shows in the UK and Ireland.  The TRAIDremade collaboration is her first official foray into commercial womenswear design.

Q & A with designer Olivia Hegarty

What is the most important thing to you when creating a collection?

The most important thing for us in designing a Percival garment is to get the balance right between longevity and ‘now’-ness.  We create pieces that are intended to feel very special to the wearer and to last over time, while, however, avoiding the re-issuing of classic men’s styles.  The invention in our cuts and the choice of specially-sourced fabrics as well as our small production runs, go towards creating a unique item. 

What inspired you to collaborate with Traid?

When we visited TRAID’s warehouse, we were excited to discover the high quality of the fabrics that had been donated.  It made sense to match our design approach to TRAID’s resources.  By building quality and longevity into the design of a garment that is worn season after season, there should be a reduction in waste; using pre-consumer waste material in the first place extends the idea.

What is the key/hero style in the collection?

I think the cashmere camel pea coat is the hero of the Percival TRAIDremade collaboration.


Percival for Traidremade

Olivia Hegarty for Traidremade

Percival for Traidremade

final for print.jpg


TRAIDremade is working with The Right Project, a new ethical brand consultancy agency set up by Roxy Houshmand. In January 2014 I launched The Right Project, an ethical brand and talent consultancy. We aim to create our own retail destination, products and supporting events in partnership with the brands and talent we work with. We believe in responsible and sustainable sourcing and design, product development and distribution. We work specifically in the clothing and textile sector but cross over into other affiliated industries in the process.

I have rooted the consultancy in this ethos because the clothing industry, one of the largest in the world, is responsible for catastrophic and negative social and environmental impacts. The obvious victims are people working in the supply chain from cotton farmers to garments workers, working in conditions tantamount to slavery. From farming through to textile processes the environment has also been seriously affected and this will impact on us all, our health, wellbeing and the future of our planet.

My knowledge and insight into the industry comes from working closely with Katharine Hamnett for the last 10-years where I had the opportunity to be part of a movement to create positive change in the fash- ion industry. Katharine’s commitment to improving the lives of conventional cotton farmers in Africa has been unrelenting, and her efforts have made industry and consumers listen and take notice of the issues. It’s been an inspiring environment to work in, and taught me that change is always possible.

It’s in this context that I conceived The Right Project as a way to find the ‘right’ projects to work with, to share and invest my experience supporting people and brands to become the right minded next genera- tion of thinkers and doers.

So, we work to connect and support ‘good’ projects. We strive to be noisy, to create beautiful products but fewer products. To bring about change and raise awareness of social and environmental issues while embracing opportunities, sharing ideas, understanding our desires, controlling our wants and needs, and focusing on exploring mindfulness and creating happiness.

I continue to work with Katharine, and we are launching an online store this year recreating archive styles from her incredible 35 years in fashion, while always considering the ethical and environmental impact of every garment she makes. The Right Project is also collaborating with TRAID, a fantastic charity with a clear and simple strategy – to improve the environment by reclaiming and selling the UK’s unwanted clothes, then funding international development projects to improve conditions in the textile industry.

We are focusing on continuing to develop their up-cycled fashion label Traidremade – a standalone fashion brand TRAID set up to make and distribute clothes from pre and post-consumer ‘waste’. By reclaiming and reusing these textiles, TRAID trans- form waste into a resource and their Traidremade label is one of the routes they use to extend the life cycle of garments and create fashion using existing rather than new resources. Look out for the next Traidremade collection in AW14.

The Right Project is also working alongside partners supporting the work of Labour Behind the Label, Pesticide Action Network, Environmental Justice Foundation and Anti-Slavery International – to name but a few. I’m also excited by the launch of Climate Revolution, founded by Vivienne Westwood. All are driving change in the clothing industry and using their voices to effect change.

There are also unheard voices in the supply chain which we support like the women embroidery home workers in Delhi, India supported by SEWA and TRAID to organise themselves into a co-operative called Ruaab. This project aims to influence brands and suppliers to shorten supply chains by dealing directly with homeworkers, rather than exploitative middle men ensuring workers are paid a fair wage.The Right Project wants to be part of a change in the clothing industry which supports transparencyin supply chains, so brands, retailers and consumers know where cotton is grown, manufactured, dyed and embellished, that garment workers are treated fairly, that children aren’t used to make our clothes. We want to engage with the fashion establishment to support the next generation of designers, to support established brands to effect change in their supply chains and to support forward thinking up-and-com-ing brands to raise their profile.Blake Mycoskies, of Toms Shoes sums up exactly what The Right Project would like to achieve: ‘Start something that matters’.

Contact /

ehind the Seams - Issue 7





The Rana Plaza disaster in Bangladesh was a metaphorical call to arms. Sadly, we were warned a disaster of this scale was on the cards, and could feel a mixture of rage and impotence as our worst fears were played out.

In the days following the catastrophic collapse of the building, and the ever-growing death toll, many articles appeared urging consumers to support ethical fashion as a way to improve working conditions throughout the supply chain. The momentum around ethical fashion was considerable, but how best to build on this energy and spike in interest to turn it into a longstanding campaign that could bring about real change within the industry?

An initial idea rapidly gained momentum and Fashion Revolution Day was born, set to become a significant day in the global fashion calendar. Led by a board of industry leaders, campaigners, press and academics from within the sector and beyond, Fashion Revolution Day will become the catalyst that brings together those who want to see change within the industry. It is set to become a truly global movement, bringing greater collaboration across the sector and working in partnership along the entire supply chain. This is an industry that impacts on so many and, as such, it has the potential to improve millions of lives around the world.

An annual Fashion Revolution Day will keep the most vulnerable in the supply chain in the public eye. We need it to show the world that change is possible. The true cost of of the current fashion business model must not be forgotten. The churn of the 24 hour news cycle, complacency and distraction means unless we stamp our resolve here and now, Rana Plaza will be dismissed as an unfortunate reality of contemporary life. We must not allow that to happen.

Fashion Revolution Day is the day on which we will celebrate fashion as a positive influence, and all those who contribute to making it so. It will rally the high street, the high end, the new, the ancient, the innovators, the buyers, the shoppers, the media, the commentators, the activists and everyone in between.

Perhaps one of the most surprising aspects of the Rana Plaza disaster was that, even a week later, many brands did not know whether or not they had been producing clothing within the building. The theme for the first year brings the consumer to the forefront and tell brands that they want to know who made their clothes.

We need to use the power of fashion to be a catalyst for change and reconnect the broken links in the supply chain. At the moment of purchase, most of us are unaware of the processes and impacts involved in the creation of a garment. We need to reconnect through a positive narrative, to understand that we aren’t just purchasing a garment or accessory, but a whole chain of value and relationships.

On Thursday 24 April 2014, the first Fashion Revolution Day, we will ask people to wear their clothes inside out because we want people to change the way they look at the clothes they wear. Be curious.

We will encourage people to start asking ‘who made my clothes?’ in order to initiate human connections throughout the supply chain.

We want hundreds of thousands of people to make that gesture, which will, in turn, raise awareness within the fashion industry that they need to continue the process of change.

Do something about it.

(copy from FRD website) click the link below for more information:



After working with Katharine Hamnett for the past 10 years, venturing out and launching a business has been nerve-racking and satisfying at the same time. The fear set in a few times, it has taken me at least two years to take the first few steps. I have read alot of books, mainly self-help for the budding entrepreneur. I have read autobiographies detailing others failures and success. How to lead, how to create a following. In the end, I followed my gut instinct which was to throw myself into the deep-end and see what happened! I set about meeting everyone I knew, anyone I had ever met that inspired me. I reached out to all my warm contacts and then set about meeting people I was intrigued by. So far so super good.

The Right Project is a means to connect and support 'good' projects. Be noisy, create beautiful products, create less products. Bring about change and raise awareness of social and environmental issues I have been supporting through my work at Katharine Hamnett. Embrace change, share new ideas, understand our desires, control our wants and needs, focusing on creating happiness and mindfulness.

One source of inspiration for me is Blake Mycoskie from TOMS, who wrote 'Start something that matters', I wrote his mantra down and I have launched The Right Project with its roots firmly linked to his mantra:


Do something remarkable.

Follow the hour hand not the minute hand.

Work with friends. 


Do what you know you are supposed to do with your life.

Desire to do something personal.


Spend less than you make.

Be responsible with your time.

Survive and make things happen.


One message

Simplest ideas 


Do something well and do the right things.


Transparency is key.











Yoga Stops Traffick 2014 announced

Now in its fifth amazing year, Odanadi’s global annual yoga event YOGA STOPS TRAFFICK is due to take place on Saturday March 15th 2014.

Last year over 2,000 participants from 26 countries around the world showed their support for Odanadi by taking part in 105 events – from the grounds of the Mysore Palace in India to the yoga studios of New York, Tokyo and London. Together, these events raised an incredible £25,000 for Odanadi India.  

The aim of this groundbreaking global event is to raise awareness about human trafficking – a crime that affects men, women and children in every country on the planet – and to raise funds for Odanadi India, to support their work in the rescue, rehabilitation and reintegration of trafficking victims.  

Yoga is of huge significance to the young people of Odanadi. As part of their rehabilitation program, it has allowed them to reclaim their bodies; build physical and mental strength, and restore a sense of peace, confidence and self-worth. By standing alongside them on March 15th 2014, you will be demonstrating your solidarity and support for them, as well as sending a message of defiance against a world which allows these horrific abuses to take place.